KRAFTWERK | CONCEPT AND ART DIRECTION
From 2008 to 2010, I was the art director on a THEMED, ARCHITECTURAL PROJECT
near Zurich, SWITZERLAND. a brand new building with googie/americana/art
deco-inspired interior and exterior design. Elements that I conceptualized and
designed are the pylon, the exterior deco sconces, the kraftwerk logo, the
crossed steel beam sculpture in front of the building, the deco patterned
retaining wall, the custom painted shipping container (imported from San
Francisco, ca) and the elevator interior design. in addition, i was
decision-maker and collaborator on material choices, as well as sourcing.
Click here to check out some early concept renderings
The project has gotten a lot of attention:
Click here to see Kraftwerk featured in DESIGNBOOM
Click here to see a great article in COVISS (Switzerland)!
Click here for an article in PLANET VECTORWORKS